Database Marketing Manager
Manchester M2 Employer: Aldermore Bank
Job Level: Mid Level Job Type: Permanent
The Role: Reporting to the Chief Data Officer (CDO), the Aldermore Database Marketing Manager is responsible for the creation and delivery of customer and broker campaigns across all lines of business at the Bank.

Working with a small team of database marketing professionals and with the Marketing and MIS teams the Database Marketing Manager will lead the technical implementation and evolution of all closed loop multi-channel campaigns.

Coming from a background of database marketing and digital innovation, the Database Marketing Manager will be comfortable working in a diverse and challenging environment.
The Database Marketing Manager will act as a passionate data ambassador and will demonstrate the organization’s values – Reliable, Expert, Dynamic and Straightforward (REDS) – and associated behaviors, at all times.

Key responsibilities include:
Implementation of automated CRM programs for agreed campaigns to time quality and budget.
Delivery of automated CRM functionality with economies of scale across all channels.
Provide advice and assistance for business stakeholders around campaign measurement and testing, implementing the necessary elements into campaigns for ongoing analysis and improvement.
Based on the business identified and agreed business requirements, work closely with the CIO team to implement and evolve Campaign Management functionality.
Define automation capabilities for new campaign concepts.
Support the Marketing Teams as necessary, assisting in the definition, implementation and measurement of their approved campaigns.
Working with the Head of Data Science and Web Analytics implement regular performance reports on initiatives including performance against KPIs.
Ensure that campaigns are well documented, targeting the right audience and are complaint with Data Protection policies.
Consolidate data in to one single customer database: customer contact points; Aldermore products purchased; any transactional data elements for the purchases products; transactional communication history; customer supplied communication preferences.
Deploy initial checkpoint process for campaign briefing, building, QA and running – create a simplified campaign delivery process and with lean process flows deploy in a system accessible to all parties.
Define business segments for contactable, non-contactable etc – central to compliance with DPA and GDPR principles is the activity of defining, documenting and deploying business rules. These rules will be built and deployed in the consolidated customer data store.
Assist in the creation and maintenance of key marketing data related artefacts, owning certain deliverables end to end where appropriate:
Policies and procedures
Data Quality report
Marketing data retention schedule
Marketing data management of product, customer and reference data
Marketing processes

Must possess a blend of business and IT elements with soft skills to influence and negotiate decisions. Must be able to understand technical discussions and to communicate at all levels in simplistic non-technical terms, must be comfortable to challenge scope and validate requirements to achieve 100% accuracy

The Person.
Experience in devising and implementing Database Marketing capabilities (covering data sourcing, tools, people and processes)
Proven ability in driving transformational data activities
Can collaborate and influence across the organisation
Politically aware and able to influence others within a dynamic fast paced organisation
Strong stakeholder management skills. Ability to influence stakeholders and guide through decisions and assessment of requirements and deliver.
Communicate effectively - provide clear concise reporting to all levels in the organisation through written and verbal updates. This may include presenting at various project governing meetings.
Must be tenacious, able to pursue stakeholders for deliverables, assess issues to conclusion; able to get the answers from resources that are already stretched and distracted
Empathetic, concise and clear communication at all levels upto CxO
Attention to detail
Data literate
Educated to degree level – Desirable
Financial services experience – Desirable

The Reward.

As you would expect, this opportunity offers a competitive basic salary and reward package, and you’ll also benefit from our commitment to investing in your professional development.

We do not accept speculative agency CV’s. Any CV received by Aldermore will be treated as a gift and not eligible for an agency fee. PSL agencies should only send CV’s if authorised to do so by HR.

Who we are.

An award-winning bank here to help Britain’s go-getters.

More about us.

In 2009, Aldermore set out to be the bank helping those with ideas, big and small, to realise their dreams and to seek and seize opportunity in their personal and professional lives. We call it banking for the bold. Today, we’re an award winning bank that has helped fund the growth of Britain’s small businesses through a range of business finance solutions, specialist mortgages and savings accounts that provides our customers with the support they need to make things happen.

Join us if you want to find yourself at the heart of a dynamic, growing organisation where our employees are empowered to grow their expertise and build their careers.

Aldermore is an equal opportunities employer.

Aldermore Bank PLC is regulated by the Prudential Regulation Authority and the Financial Conduct Authority and is registered under the Financial Services Compensation Scheme.